Beauty Industry Buzz: Pat McGrath Collab, Brand Launches, and Controversies

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In this riveting episode of Jen Luv, we delve into the curious world of makeup collaborations, where the iconic Pat McGrath surprises us all by teaming up with none other than Candy Crush. A move that raises eyebrows and questions the brand's trajectory from elegance to quirkiness. But fear not, as Pat McGrath is set to return to her roots of luxury with an exciting upcoming line for Louis Vuitton, showcasing an extensive range of lipsticks, lip balms, and eyeshadow quads. A strategic move indeed, considering Pat's expertise and experience in the high-end makeup industry.
The discussion takes a sharp turn towards past controversies surrounding Pat McGrath Labs, including the infamous Star Wars rebranding fiasco and concerns over declining product quality. Meanwhile, the beauty realm witnesses the launch of sports-themed freckles by Phas It Beauty in collaboration with ELF, sparking confusion over the timing and design choice. As the beauty market heats up, Jen also sheds light on the emergence of dupes for Phas It freckles, hinting at potential competition and market saturation.
Ulta becomes a focal point as Jen unveils the influx of new brands gracing its shelves, from the likes of Rodan and Fields to the exciting entry of Persona Cosmetics, with a nod to TikTok for their sales surge. Goodlight, a gender-inclusive skincare brand, and Dime Beauty also make their grand entrance into Ulta stores, signaling a shift towards diversity and inclusion in the beauty industry. Lastly, Ulta's upcoming beauty event in San Antonio promises a day filled with brand founder meet and greets, live tutorials, and personalized souvenirs, adding a touch of flair to the beauty scene. And not to be missed, Slay Hair's breakthrough at Target offers a game-changing solution for black women seeking top-tier hair care.

Image copyright Youtube

Image copyright Youtube

Image copyright Youtube

Image copyright Youtube
Watch BeautyCounter is DYING a slow death? + Pat McGrath x Louis Vuitton! | What's Up In Makeup Products on Youtube
Viewer Reactions for BeautyCounter is DYING a slow death? + Pat McGrath x Louis Vuitton! | What's Up In Makeup Products
Pat McGrath brand losing appeal due to corporate greed and lack of market research
Colorful lines under eyes becoming popular among teens for various events
Tower28 ad campaign featuring actors from Smosh team is praised as Gen Z gold
Clinique's past innovative K-beauty products were ahead of their time and discontinued
Stickers for sports stripes are seen as useful for softball games
Concerns about Pat McGrath brand's decline in quality and creativity due to investors taking over
Comments on the practicality and versatility of sports stripes for various sports and team spirit
Louis Vuitton's makeup line launch in the current economy is seen as surprising
Mixed opinions on the use of stick makeup products for oily skin types
Mention of Moira Cosmetics' launch in Europe and positive reception of their products
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