Corey BR us Launches chalk Factory: Black-Owned Beauty Brand Promoting Self-Love
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Jen Luv recently shed light on the story of Corey BR us, a 25-year-old entrepreneur behind the newly launched chalk Factory, a black-owned Beauty business. Inspired by her personal struggles with lupus and online bullying, Corey's brand is a beacon of self-love, inclusivity, and representation. Fondly nicknamed "chalk" by her dad, who happens to be none other than Snoop Dog, Corey's brand ethos radiates love and acceptance. With a focus on lip products like lip glosses, pencils, scrub, and mask, chalk Factory aims to empower individuals through self-expression and confidence. Priced between $21 and $26, these products are now available on Corey's website, with plans to expand into the chalk Foundation later this year to promote mental wellness and empowerment, particularly for those facing societal pressures and health challenges.
On the other end of the spectrum, the world of influencer brands has seen its fair share of ups and downs, as highlighted by Jen Luv. While some brands like Laura Lee Los Angeles and Jaclyn Cosmetics have faced closures, others like Ali Gin's Rie Beauty and Marl Stelle's Mar Day are thriving. Made by Mitchell, for instance, faced a near-closure due to slow sales after launching at Beauty Bay, only to be saved by the Tik Tok shop, becoming the first British company to hit $1 million in a single day. Looking ahead, the brand is eyeing a $57 million mark in 2025, with plans to expand into brick-and-mortar retailers like Ulta Beauty, potentially offsetting any impact from the uncertain future of Tik Tok shop in the US.
Meanwhile, the beauty industry landscape continues to evolve, with brands like the ordinary making bold moves. Known for their transparency, the ordinary recently brought back their serum Foundation after discontinuing their color cosmetics line in 2022. Priced at an affordable $7.50, the serum Foundation boasts 36 shades and a fluid, buildable coverage finish. However, the limited release strategy has raised eyebrows among customers, questioning the brand's long-term commitment. Despite this, the ordinary remains steadfast in their approach, hinting at a potential permanent status based on customer feedback. In a market saturated with options, brand loyalty is becoming a rare commodity, with consumers demanding quality over quantity in their beauty purchases.
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Image copyright Youtube
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