Terszian: Luxury Skincare Line Tribute to Brandon Truax
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Today, we delve into the intriguing world of beauty moguls with Jen Luv as our guide. The spotlight shines on Riad Sweden, who has recently launched the luxurious skincare line, Terszian, in honor of his late partner, Brandon Truax. The products come with a hefty price tag, ranging from $50 to a staggering $300 per ounce. Divided into three categories - R series for radiance, P series for hydration, and Y series for lifting - Terszian aims to revolutionize the skincare industry.
What makes this tale even more captivating is the uncanny resemblance to Brandon's previous venture, Yuoko, which faced bankruptcy in 2010. Riad, having learned from Brandon's pitfalls, opts for full control over Terszian, steering clear of investors unlike Brandon's dealings with Estee Lauder. The logo of Terszian holds a hidden meaning, symbolizing Brandon's presence in the brand, adding a poignant touch to the narrative.
Jen Luv also touches on the evolution of influencer marketing, a realm once thought to be on its deathbed due to oversaturation. However, the rise of TikTok has breathed new life into this domain, reshaping our perception of influencers and their collaborations with brands. The landscape continues to shift, with influencers securing larger deals and partnerships, signifying a new era in marketing strategies. Additionally, a parallel shift in our relationship with Suncare is noted, indicating a changing narrative around sun protection in the beauty industry.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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