The Rise and Fall of TRX Founder: A Skincare Industry Saga
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In this riveting tale from Jen Luv, we dive headfirst into the tumultuous journey of TRX founder Brandon Truex, a man on a mission to shake up the skincare world with his brainchild, desm. The pressure cooker of success pushes Brandon to the brink, unveiling a side of him that the world had never seen before. From being hailed as a revolutionary to a public unraveling on the unforgiving stage of Instagram, Brandon's rollercoaster ride is nothing short of a modern-day Greek tragedy.
As the story unfolds, we witness Brandon's fateful experimentation with psilocybin mushrooms in the liberal streets of Amsterdam, a decision that would set off a chain reaction leading to a complete 180 in his demeanor. Nicola Kilner, his steadfast co-founder, receives a cryptic call from Brandon, catapulting her into a whirlwind journey to Toronto, where the once warm and visionary Brandon now stands as a stranger in his own skin. The narrative paints a vivid picture of a genius teetering on the edge of self-destruction, his actions sending shockwaves through the industry he sought to revolutionize.
But the drama doesn't stop there. Brandon's fiery confrontation with skincare giant Drunk Elephant on social media exposes his disdain for industry norms, sparking a firestorm of controversy. Despite the backlash, Brandon takes the reins of desm's social media empire, showcasing the company's meteoric rise and undeniable influence in the cutthroat world of skincare. Jen Luv's gripping account leaves us on the edge of our seats, pondering the fine line between genius and madness in a world hungry for scandal and spectacle.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Watch Behind the Controversy - The Extraordinary True Story of The Ordinary Part 2 on Youtube
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Positive comments on the documentary style and storytelling
Appreciation for flash warnings for seizures
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