Brands and Industry
How brands behave: reformulations, safety questions and the stories behind them.
Brands and Industry Articles
Trisha Pis: From Vlogger to Skincare Entrepreneur
Explore the captivating journey of internet sensation Trisha Pis, from vlogger to skincare entrepreneur. Unravel controversies, music videos, and mental health disclosures in this engaging narrative.
Hot and Flashy: Drugstore Makeup Reviews & Skincare Brand Launch Insights
Angie from Hot and Flashy reviews drugstore makeup like IT Cosmetics concealer and Maybelline foundation, sharing insights on mature skin concerns and hints about her upcoming skincare brand launch. Experience her expert application techniques and personal anecdotes, all while navigating the challenges of the beauty industry.
Beauty Industry Shake-Up: Wayne Goss Resigns, Paris Hilton's Paravey Launches
Wayne Goss's emotional resignation from his beauty brand hints at internal turmoil. Paris Hilton's Paravey Beauty introduces innovative skincare products with a playful marketing strategy. Both stories reflect the evolving landscape of beauty entrepreneurship.
The Olaplex Saga: Success, Struggles, and Controversies
Discover the rise and fall of Olaplex in the hair care industry. From revolutionary discoveries to legal battles and controversies, explore how this brand navigated success and setbacks in the market.
The Rise of CeraVe: A Skincare Success Story
Discover the inspiring journey of CeraVe in the skincare industry, from its dermatologist-developed beginnings to viral success, despite controversies post-acquisition by L'Oreal. Learn about their focus on ceramides, minimalist packaging, and strategic growth under Valiant Pharmaceuticals.
The Rise, Fall, and Controversial Comeback of Coastal Scents: A Beauty Industry Saga
Explore the tumultuous history of Coastal Scents, from its YouTube heyday to closure and controversial MLM comeback. Uncover the brand's rise, fall, and shocking transformation in this captivating beauty industry saga.
The Rise and Fall of Kylie Skin: Controversies and Coty Acquisition
Kylie Jenner's skincare brand, Kylie Skin, faced controversies over product formulations and authenticity, leading to a decline in popularity. Despite initial success, Kylie sold a majority stake to Coty Inc., signaling the brand's struggles in the competitive skincare market.
Doctorly Announces Apostrophe Closure: Transition to Script for Affordable Skincare
Doctorly announces the closure of Apostrophe, a popular online skincare prescription platform. Users are redirected to Script, offering similar formulations at $24.99 for the first cycle. Enjoy transparent pricing and inclusive shipping, ensuring a smooth transition for former Apostrophe users.
Beauty Battle: Drunk Elephant vs. L'Oreal Lawsuit Analysis
Drunk Elephant vs. L'Oreal: A legal battle over patent infringement of the C-Firma Day Serum unfolds in the beauty industry. Settlement reached in 2020.
The Rise and Fall of Morphe 2: A Beauty Industry Case Study
Morphe 2's launch with Tik Tok stars aimed to revolutionize natural beauty but fell short due to underwhelming products and lack of differentiation in the saturated market, highlighting the challenges of transitioning from influencer-driven success to authentic brand identity in the beauty industry.
The Rise and Fall of Glamglow: A Beauty Industry Tale
Glamglow's rapid rise in the beauty industry, fueled by celebrity endorsements and unique products, led to acquisition by Estee Lauder. However, the brand's decline followed due to increased competition and shifting consumer preferences towards sustainability and authenticity.
The Evolution of Paula's Choice: From Transparency to Controversies
Explore the evolution of Paula's Choice skincare brand, from transparency and science-backed formulations to controversies and changes in marketing strategies. Learn about founder Paula's journey, iconic products like the 2% BHA liquid exfoliant, and the impact of private equity investments on the brand's reputation and pricing.
The Ordinary Skincare: Risks, Reactions, and Research
Discover the potential risks of using The Ordinary skincare products. Learn about adverse reactions, user experiences, and the importance of research for safe skincare practices.